Starbucks Star Signs
STARBUCKS — Activation — 2023
A collaboration written in the stars, we partnered with astrology source Sanctuary to develop Starbucks Star Signs: a dreamy, inspirational activation providing customized readings of each Zodiac’s flower, color, power words, horoscope, and beverage to encourage customers to say yes to Springtime.
Users simply select their zodiac sign and preferred time of day for coffee in return for a personalized result.
Users simply select their zodiac sign and preferred time of day for coffee in return for a personalized result.
Star Signs generated +400,000 total users, 78.7% engagement rate and +60,000 chart downloads.
PR: USA Today, Today, Delish, Tasting Table, Food & Wine, Parade
MY ROLE — Art Director
AGENCY — SPCSHP (Big Spaceship)
COPYWRITING PARTNER — Kevin Dulorie
COPYWRITING PARTNER — Kevin Dulorie