Star Signs
STARBUCKS — Activation — 2023
Starbucks came to us seeking an upbeat, social-native perspective that would encourage consumers to say yes to Springtime. We brought Starbucks’ vision to life through a collaboration with the astrology source Sanctuary.
Users simply select their zodiac sign and preferred time of day for coffee in return for a customized result that includes their color, flower and—of course—drink recommendation.
Users simply select their zodiac sign and preferred time of day for coffee in return for a customized result that includes their color, flower and—of course—drink recommendation.
MY ROLE — Art Director
AGENCY — SPCSHP (Big Spaceship)
COPYWRITING PARTNER — Kevin Dulorie
COPYWRITING PARTNER — Kevin Dulorie