Season of Yes
STARBUCKS — Social Campaign — 2023
While my internal dialogue sounds more like “yas” — which is why I work in art and not words — we crafted a world that captures the seasonal renewal of energy and optimism that feels like a collective “yes” to Springtime.
Notes of caramel that sweeten our playful side. New Nitro Cold Brew to fuel our sense of adventure. Whatever Spring has in store, let’s make it a season of yes with Starbucks.
Notes of caramel that sweeten our playful side. New Nitro Cold Brew to fuel our sense of adventure. Whatever Spring has in store, let’s make it a season of yes with Starbucks.
The entire campaign process was a spiritual jaunt through everything that I love about art direction: concepting big ideas; ideating executions; developing proof of concepts with our illustrator; meticulous propping, casting, wardrobe & makeup; studio + on-location collaborative production; eye-blurring post-production editing. I fiend for it.
In addition to the social still and motion assets, we also worked with creators to develop content that embodied Spring “yes” energy and felt authentic to their niche. My fiber art fixation came in clutch, though sadly I didn’t get to keep the Pink Drink rug.
Check out our starry-eyed Spring activation here.
The Making of a Starbucks Spring
Starbucks sells a vision that transcends the 5-minute coffee run — and I can’t overstate how fun it was to craft that vision.
Check out our starry-eyed Spring activation here.
The Making of a Starbucks Spring
Starbucks sells a vision that transcends the 5-minute coffee run — and I can’t overstate how fun it was to craft that vision.
MY ROLE — Art Director, Designer
AGENCY — SPCSHP (Big Spaceship)
COPYWRITING PARTNER — Kevin Dulorie
COPYWRITING PARTNER — Kevin Dulorie