The Art of Training
NIKE x BEATS BY DRE — Product Launch, Experiential — 2024
To launch the Nike x LeBron TR1 training sneaker, we partnered with Beats by Dre at Miami’s Art Basel to curate a weekend-long experience fit for a king where workouts were transformed into works of art.
With movement-responsive art installations, workouts hosted by LeBron’s trainer David Carson, and live music curated by Beats by Dre, The Art of Training welcomed over 600 guests who went home with a pair of the TR1 sneaks and a Beats Pill speaker in their premium seeding kit.
MY ROLE — Art Director
AGENCY — The Robot Co. / The SpringHill Co.
COPYWRITING PARTNER — Edythe Rodriguez