Nike Golf
NIKE — Brand Campaign — 2024
Visually, golf has been portrayed as a leisurely lifestyle activity that has felt too passive for too long. In partnership with pros like Rory McIlroy, Nelly Korda and Scottie Scheffler, we crafted a campaign true to the sport and to Nike with athleticism and mental fortitude at its heart.
As part of the team crafting the campaign’s approach, I led our photographer, stylist, and glam POV development and search — prioritizing visually-minded and collaborative creatives who’d help us bring to life the grit of Nike golf — to lay the groundwork for our executional team who headed up production.
MY ROLE — Art Director
AGENCY — The Robot Co. / Fulwell Entertainment
COPYWRITING PARTNER — Edythe Rodriguez