Connect ‘25
META — Brand & Product Activation — 2025
Connect is Meta’s two-day keynote event hosted IRL at Meta HQ and livestreamed globally. As a freelance Senior Art Director + Designer, I worked on the social team to concept, design, shoot, edit, and animate content for @Meta and beyond.
The new Meta Ray-Ban Display glasses invaded the @universe in a coordinated social media stunt by thirteen Meta brands across 25 social channels with the Hypernova profile picture takeover.
Teaming with product leads from Meta and Luxottica, I designed the new universal Hypernova icon and customized each brand’s accessorized profile picture.
Teaming with product leads from Meta and Luxottica, I designed the new universal Hypernova icon and customized each brand’s accessorized profile picture.
As a pesky designer & big nerd, I also standardized all Meta-brand profile pictures across sizing, resolution, composition and color.
I art directed, designed, edited, and animated Meta’s hero content piece, breaking down the latest product and feature launches frame-by-frame.
And, I reemerged as a social star in some totally unscripted and very natural branded content.
