Move How You Want
BEATS BY DRE — Product Campaign — 2022
The Beats Fit Pros are designed to lock in your ears so you can bop any way, anywhere. We used the universal head bobbing motion to weave our talents’ stories together, creating a heightened reality where they can move exactly how they want.
We also put viewers on to the previously unreleased track “Magic” by Vince Staples and Mustard, breaking the newest music alongside the best products in true Beats fashion, featuring Vince Staples himself accompanied by Naomi Osaka, Kaia Gerber, and Quenlin Blackwell.
AGENCY — Translation LLC
COPYWRITING PARTNER — Kevin Dulorie