It's The Music

We worked with over a dozen distinctly influential cultural voices globally, anchoring our campaign with big names in music and sports as well as up-and-coming comedians, creators, and gamers, each breaking down the “why” behind their connection to a chosen song that we brought to life with super-vibey captured and sourced b-roll.

The resulting suite of discrete films is anthemic and cohesive, inhabiting a unified visual world and balancing feature-forward callouts with ample space for our casts’ unique personas.

Strategizing with our team of talented creatives on the first phase of film rollouts, my copywriting partner and I were immensely lucky to own the production process for NickMercs and Davante Adams thanks to a great deal of trust from our creative leads, including leading talent outreach, script writing and theme exploration, talent briefing, shoot direction,  post-production edits, etc.