Prime Day
AMAZON — Social Campaign — 2022
Prime Day is Amazon Prime’s biggest sale of the year. To build awareness and excitement around the 48 hour sale, we developed a multi-faceted, platform-native approach to capture users’ attention across social.
And, Prime Day 2022 was their biggest to date, with members saving over $1.7 billion—more than any previous Prime Day event.
And, Prime Day 2022 was their biggest to date, with members saving over $1.7 billion—more than any previous Prime Day event.
In addition to designing some fun, retro-inspired animated videos, I also got to design and hand-draw eight illustrations for Giphy, directing how each should come to life on social.
AGENCY — SPCSHP (Big Spaceship)
COPYWRITING PARTNER — Kevin Dulorie
COPYWRITING PARTNER — Kevin Dulorie